TikTok has reshaped culture, marketing, and attention itself. But behind the trends lies an industry few truly understand. In this investigation, PZ Prestige breaks down the algorithms, the data practices, and the business model powering the platform.
A sharp, accessible read for anyone who wants to understand the real machinery behind the app.
What you'll discover
- How the recommendation algorithm actually works
- The data economy behind short-form video
- What creators and brands need to know